Smart Pricing is GCX's automated repricing tool for sellers. It helps keep your gift card listings competitive by adjusting discounts within the limits you set. This FAQ explains how Smart Pricing works, why a listing may or may not be repriced, and where to review activity and settings.
Overview
Smart Pricing checks listed cards every 5 minutes and can work on both individually created listings and bulk-uploaded listings. It reprices up to 10 cards per brand rule and up to 100 cards per account during each run. Each card can be repriced at most once every 30 minutes. Sellers control the outprice margin, which ranges from 0.05% to 1%, and set a maximum discount ceiling that Smart Pricing never exceeds. Every change is logged in Recent Activity. This is not a race to the lowest price. Safeguards are built in to prevent rapid back-and-forth repricing.
Getting started
Smart Pricing is an automated repricing feature that helps your listings stay competitive without constant manual updates. It works with bulk uploads and individual listings alike.To use Smart Pricing effectively:
Enable Smart Pricing in Settings using the master toggle.
Create one rule per brand. If you want to target only certain listings, use filters for subsets.
Turn Smart Pricing off from Settings or disable a specific rule on the Rules page.
If no listings match a rule, the rule automatically disables.
How repricing works
Smart Pricing runs every 5 minutes and compares your listing against competing offers for the same card value. The target discount is calculated as the top competitor discount plus your outprice margin, then clamped to your configured minimum and maximum discounts
Key rules:
Outprice margin is the extra discount added beyond the best competitor discount.
The minimum discount acts as your price floor.
The maximum discount acts as your price ceiling.
Match denomination compares only cards with the same value.
Batch priority can focus on the highest-value cards first or spread repricing across denominations.
Trim over-discounts lowers your discount when you are offering more than needed to stay competitive.
Smart Pricing reprices up to 10 cards per brand rule and up to 100 cards per account in each run.
Why wasn’t my listing repriced?
If a listing did not change, one of these conditions may apply:
There were no competitors to compare against.
Your listing was already winning at the target discount.
The 30-minute cooldown had not expired.
The listing is currently in a buyer’s cart.
Your listing was already at the target discount.
The max discount ceiling was reached.
The batch size limit was reached.
The account cap was reached for that run.
You manually edited the listing within the last 30 minutes.
Trim over-discounts is disabled.
Competitive behavior and safety
Smart Pricing is designed to avoid price wars. Cooldowns and margin buffers reduce unnecessary back-and-forth repricing, and the winning queue guard helps prevent avoidable price drops. If you are already winning, Smart Pricing will not lower the price just to chase a competitor. Earlier-listed cards win ties.If competitors go lower than your configured ceiling, Smart Pricing can stay at your maximum discount rather than continuing to chase the market. Trim over-discounts can also help recover margin when your listing is discounted more than necessary.
Limits and safety
Manual edits always take effect. After a manual change, Smart Pricing waits 30 minutes before repricing that listing again. Smart Pricing is different from Suggested Selling Price: Suggested Selling Price is a one-time hint, while Smart Pricing continuously reprices within your rule settings. In some cases, repricing can extend listing expiration.
Activity and troubleshooting
Use Recent Activity to review repricing decisions and reason codes. You can also check the outpriced count on the Rules page to see how many listings were adjusted by a rule. Activity events include the competitor discount that was used for the repricing decision. Common reason codes include:
outpriced
over_discounted
nocompetitorsskipped
cooldown_skipped
alreadywinningskipped
manualeditskipped
attargetskipped
reserved_skipped
noteditableskipped
Worked examples
1. Outpriced catch-up
A $100 Target card is listed at 8% off. A competitor lists the same card at 10% off. With a 0.1% outprice margin, Smart Pricing reprices the card to 10.1% off, or $89.90.
2. Over-discounting trim
If your card is listed at 12% off and the best competitor is at 10% off, Smart Pricing can trim the listing down to 10.1% off when trim over-discounts is enabled.
3. Max ceiling
If your maximum discount is 15% and competitors are at 16% off, Smart Pricing stays at 15% and does not exceed your ceiling.
4. Diverse batch
If 20 Target cards are outpriced, including fifteen $100 cards and five $25 cards, and your batch size is 10 with spread mode enabled, Smart Pricing can repricex five $100 cards and five $25 cards in that run.
Settings reference
Use the following settings to configure Smart Pricing:
Setting Description
Enabled Master switch for Smart Pricing
Match denomination Only compares listings with the same card value
Outprice margin Extra discount beyond the best competitor, from 0.05% to 1%
Trim over-discounts Reduces discounts when you are offering more than needed
Rule active Turns an individual rule on or off
Brand One brand per rule
Min discount Discount floor, up to 30%
Max discount Discount ceiling, up to 30%
Batch size 1 to 10 listings per rule run
Batch priority Highest value first or spread across denominations
Denomination filter Limits a rule to specific card values
Listed from/through date filters Limits a rule to listings created within a date range
Recent Activity Shows repricing events and reason codes
Availability
Smart Pricing requires the platform feature flag to be enabled, and your seller tier must have Smart Pricing turned on by an admin. If support admin-disables the feature, you cannot re-enable it yourself until support clears the restriction.